Winning at Adwords is simple: – Do quick search for ‘Denver plumber’ in Google. – Do the exact opposite of those ads and your PPC account will do exponentially better. Easy-peasy. Unfortunately the horrible ads in Adwords aren’t limited to plumbers in Denver. They are everywhere…and that’s a good thing for the […]
Who Knew?
Backlinks may be important for Adwords...yes adwords, not SEO
Google Adwords & Backlinks? Toto We’re Not in SEO ...
I’m part of a conversion optimization group in a certain social media site. In it the members are supposed to post conversion studies and help each other with various projects. A guy that owns an SEO firm posted an article the other day titled, “SEO vs. PPC, Which is Better?” […]
PPC vs. SEO blah, blah, blah
Studies prove it takes 10,000 hours to master something…Music, sports or business…it doesn’t matter, there are no shortcuts. Surprise: not even “natural” talent is a short-cut. If you try and market ‘the truth’ you may have a hard time. Hard work is not a hot marketing hook. People rarely pull […]
Free Google Ads, Easy Fixes and You Fell For it
Google is not afraid to help you spend your money by matching your ads up with searches that contain the word(s) you are bidding on. Let’s look at the term: plastic surgery set up for broad or “phrase match.” Google is going to show your ad with other searches that […]