When Google rolled out their enhanced campaigns they removed the feature that allowed you to exclude tablets. Their ‘research’ showed them that tablets convert pretty much the same as desktops. Wow, how nice of them…except that is, when tablets DON’T convert as well as desktops. Like this account, with a […]
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Winning at Adwords is simple: – Do quick search for ‘Denver plumber’ in Google. – Do the exact opposite of those ads and your PPC account will do exponentially better. Easy-peasy. Unfortunately the horrible ads in Adwords aren’t limited to plumbers in Denver. They are everywhere…and that’s a good thing for the […]
Why Your Adwords Ads Don’t Get Clicked (Enough).
Ok, here is one PPC tip, probably the best out there…. Structure Your Accounts Correctly & You’ll Pay Less Per Click & Make More Sales Now, there’s no shortage of articles already written about it. These guys wrote about it twice! http://www.ppchero.com/a-poor-ppc-account-structure-will-make-your-campaign-suffer http://www.ppchero.com/just-in-case-you-havent-heard-lately-ppc–account–structure-is-still-important Here’s more: http://www.orangesoda.com/blog/quality-score-account-structure http://www.ppc101blog.com/%3Fp%3D36 http://www.web.com/blog/internet-marketing/managing-your-ppc-account-10-tips-for-tip-top-results http://www.searchmarketingnow.com/ppc-tips-for-success-building-a-winning-account-structure-301 And […]
3,520,000 Results Can’t be Wrong
John Carlton’s Simple Writing System is open this week. An epic, interactive copywriting course. I’ve taken it twice and can unequivocally say refining your copywriting skills for two months…with a pro writer…is priceless. No, it doesn’t cost tens of thousands of dollars either. Here’s a screen shot of the first […]
John Carlton Simple Writing System Review
Backlinks may be important for Adwords...yes adwords, not SEO
Google Adwords & Backlinks? Toto We’re Not in SEO ...
Heard of Google Product Ads yet? Google is getting in on a percentage of sales with their new product ads. Shopping centers and malls have always done this. You want the store by the busy entrance, no problem pay up! Google has been quietly doing a limited Alpha test of […]
Google Product Ads – A Game Changer?
Scientific Reasoning Proves do-it-your-self Google Marketing Is Costing You New Patients Every Month Do-it-yourself marketing doctors unknowingly make a costly mistake each time they spend a dollar on marketing. It costs them new patients, consistent business and profits. The mistake is trusting your intuition. Let me explain… It’s no secret […]
Plastic Surgery Marketing – Why Relying on Intution Hurts Your ...
Google’s chief economist released a report stating conversion doesn’t change much based on ad position. That’s a bold, across the board statement. Google’s PhDs have research to backup their argument. I’m sure it’s not an evil plot designed to set your sights on the top (more expensive) spot for all […]
Google Conversion by Ad Position
Medspa marketing, in particular pay per click is just one piece of the puzzle. As you’ll find out below, more traffic isn’t always the answer. You must view medspa marketing as a machine with multiple parts, the website, pay per click, seo. That’s all before someone even picks up the […]
Medspa Marketing – why everyone is leaving your website!
I’m part of a conversion optimization group in a certain social media site. In it the members are supposed to post conversion studies and help each other with various projects. A guy that owns an SEO firm posted an article the other day titled, “SEO vs. PPC, Which is Better?” […]